Rawnature - Origins

Clay to Human

The concept we gave was to explore the relationship between Humans and Clay through the ages. Accompanied by a fantastic piece written by writer Maharajan Thevar for the director's cut, we sought to build visuals about the origins of humans and the relationship to clay with religions and civilizations across history. Without being expositional, an abstract method was chosen to convey the themes along with dynamic macro shots of materials used to create the products.